Made Television will use the Piksel Digital Enterprise video platform – a new version went live last week – on four VOD channels for Bristol, Cardiff, Leeds, Tyne, and Wear. Channels will deliver 75 hours of content at launch, with a further 55 hours of content being added each week. The addition of live, linear channels is planned for later in the year, along with the addition of the Teesside region.
“Piksel was the natural choice to bring on board to help us launch our online offering in record time and ahead of schedule. We evaluated the market and felt Piksel had the strongest solution to meet our needs, offering us the ability to use the same platform to manage live broadcasts and VOD,” said David McCormack, Chief Operating Officer, Made Television. “Not only does Piksel have a history of platform stability and reliability, but its business model is extremely flexible, allowing us to monetize in the way we want and get up and running quickly.”
“We’re very pleased to be working with Made Television to personalize programming for its audiences in a way that liberates the viewing experience and maximizes the monetization potential of its content” said Neil Berry, EVP Commercial, EMEA, Piksel. “The local TV companies have opened up new opportunities for media companies to broadcast relevant content to local audiences. By utilizing Piksel’s Digital Enterprise platform, Made TV will be able to analyze what their audience is watching and tailor programming accordingly. We know that new broadcasters entering the online video space need partners that are consultative, flexible, and can get them to market quickly – and that’s exactly what Piksel does.”
Made Television’s online broadcasts will be managed by Piksel and supported by the company’s dedicated 24-hour Live Streaming and Monitoring Center.