The new general entertainment channel from the Zee Entertainment Enterprises stable under the ‘&’ franchise will go live in the UK on April 6 at 7 pm UK time.
The channel will be launched on the eve of the 20th anniversary of Zee UK. Zeel plans to expand &TV’s presence to every country where it has its footprints, subject to licence clearances.
The channel, with the philosophy ‘Jashn Jeene Ka’ (celebrating the spirit of life), stands for binding people, ideologies and philosophies and aims to mirror the thinking and values of an evolved, ‘new age’ India.
&TV currently airs a total of 22.5 hours of original programming throughout the week.