New Money Streams, new cooperation models and new regulatory framework for a convergent media industry, that’s the focus of the first multichannel money streams conference, mcms, on the first day of ERA Europe’s annual European Homeshopping Conference, to be held this year at Barcelona’s hotel Rey Juan Carlos, June 22 to 24.
Focus of this innovative conference is not the retail business alone. It rather focuses on the entire value chain of the convergent media business: On linear and non linear TV, publishing, games and e-commerce … and exploits ways of cooperation and new revenue streams. The format is discussion based. Most of the presentations will be small panel groups providing different perspectives on one issue.
The day’s topics will cover most of the burning questions and will include three main fields: Piracy, convergence winning players and new models for a convergent media world! However, there is no doubt that
revenue growth in a convergent world can mainly be generated by transactional services, e commerce in any form. Publishing houses are looking into this “third revenue stream” – not an easy task since it
should not harm editorial independence. TV groups such as RTL Group or ProSiebenSat.1 diversify by investing in online shops and e-commerce platforms.
Traditional home shopping providers need to transform their services into the new world that is widely dominated by so called new entrants like eBay, Amazon or Google that strongly compete also with
traditional TV providers. Video on Demand and Second Screen without doubt will be a major way of audiovisual consumption. “Hybrid” online platforms like Vice Media increasingly compete with traditional
publishing houses and audiovisual news services. The market seems to be dominated by American companies who sure are the early pioneers and market makers. However, the business models are open to anybody.
Traditional TV houses and publishers are on the merge. They adopt and there are ways of co-operation and existence for mutual benef.
The day will be closed by a eur§reg special panel session discussing the emerging new regulatory European framework for audiovisual services. The outcome of this process that just has started this year
with national and European Commission regulators working hard on a first draft will be essential for the global competitiveness of European media players. Since audiovisual content becomes more and
more important also for publishers etc. a new Audiovisual Media Service Directive, AVMSD, may very well have an overall impact even on so called new entrants from the global internet universe…
As of today confirmed speakers include: Ross Biggam (ACT), Ina Bauer (ATV), Jean-François Furnémont (Wagner Hatfield), Andres Reymondes (Vice Media), Tobias Schmid (RTL Group), Christoph Wagner (Morrison Forster), Wuaki TV, and Krzysztof Zalewski (KRRiT).