Georg Kofler, former CEO of German TV broadcasters ProSieben and Premiere (now Sky Deutschland), wants to set up a multi-channel marketing platform for YouTube stars together with Berlin-based TV production company Def Media.
A Kofler spokesman confirmed to German business newspaper Handelsblatt that such a venture is currently in preparation.
Def Media is backed by media entrepreneurs Jörg Hoppe und Christoph Post who founded production company MME Me, Myself & Eye in 1991 which now belongs to UK-based production group All3Media.
The plans are at a very stage, according to the report. A launch date is not yet known. The project is to be accompanied by a print magazine focusing on YouTube stars.