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Mobile & tablet represent half of iPlayer requests

March 2, 2015 10.40 Europe/London By Julian Clover

BBC iPlayer AppsMobile and tablet requests are now representing half of those to the BBC iPlayer.

When radio is included mobiles and tablets represent 48% of requests. This is the first time that the handheld devices have represented such a high percentage, following statistical issues with some 2014 data, which resulted in missing computer requests.

Computers take 29% and TV Platform operators 12%.

In all BBC iPlayer had the best month on record with 343 million requests with 264 million TV requests, also making it the best ever month for television.

January saw high TV request numbers, approaching 2 million per episode, both for Christmas and New Year special episodes – including EastEnders, Top Gear and Miranda – as well as first episodes for new winter series, including The Voice, Silent Witness, Wolf Hall and The Dumping Ground.

BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, Top Story Edited: March 6, 2015 14:06

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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