The number of fixed internet customers also grew to 1,740,000, a rise of 63,000 (3.8%) and the number of 4-play households growing by 14.3% compared to end 2013.
The company improved its market share for Mobile (+0.2%), fixed internet(+0.3%) and digital TV (+0.9%) compared to end 2013.
The fourth-quarter 2014 TV revenue grew by 11.6% to EUR77 million, as a result of the continued subscriber growth, and TV-options such as football subscriptions and TV-replay. The popular Proximus year-end promotion with a TV- joint offer in Pack, and good Scarlet Trio net adds, led to a solid net growth of 35,000 TV subscriptions, of which 24,000 new households.
The consumer business unit ended 2014 with a total TV customer base of 1,593,000, of which 304,000 were multiple set-top boxes. The TV ARPU showed a 5.6% growth year-on-year to EUR20.0 driven by more TV options.
Revenue from Proximus TV over the full-year 2014 totaled EUR292 million, i.e. 9.3% higher than that of the previous year.
Last year, Belgacom decided to rebrand all its consumer activities under a single brand, Proximus. The company is very pleased with the results and attributes its increase in market share to the rebranding exercise.
“I’m pleased to announce that we have closed the year 2014 on a strong note,” said Dominique Leroy, CEO of Belgacom.
“Especially in the fourth quarter we saw good growth in our customer base thanks to a successful year-end campaign launched under the new Proximus brand.As a result, we have closed the year with a higher market share for mobile, digital TV and fixed internet.