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Samsung leads global flat TV market in 2014

February 23, 2015 08.09 Europe/London By Robert Briel

samsung smart_tvSamsung’s market share of flat TVs reached 29.2% as of end-Decmeber 2014, up from 26.7% in 2013, according to IHS DisplaySearch.

Runner-up is LG with 16.7% in 2014, up from 15.2% a year ago; followed by Sony with 7.9% and China’s HIsense with 5.5%.

Samsung was by strong sales in the North American market, where its market share reached 35.4%.

The Korean manufactufrer’s global market share for the UHD TVs climbed by more than 20% to 34.7% last year from a year earlier, buoyed by the two-track strategy that targeted Chinese buyers with the budget line as well as the high-end products.

Samsung ranked first in the Chinese UHD TV market with 20.4% over the same period.

DisplaySearch forecast the global share of 4k/UHD TVs in the broader TV market to eclipse 30% by 2018.

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Filed Under: Newsline, Research Tagged With: 4K, Korea, LG, Samsung, UltraHD Edited: 24 February 2015 11:33

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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