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German HSE24 considers Turkish channel

February 10, 2015 08.28 Europe/London By Jörn Krieger

Richard Reitzner, Geschäftsführer beim Multichannel VersandhäGerman teleshopping broadcaster HSE24 wants to push on its international expansion this year.

“Ideally”, HSE24 will launch in Turkey in 2015, CEO Richard Reitzner told German business newspaper Handelsblatt. The country would offer plenty of TV households, high TV consumption and a booming middle class.

France would be “rather exciting” as well, but also “difficult” due to “local media laws”, said Reitzner. Apart from the German-language markets, HSE24 is also present in Italy and Russia.

In 2014, HSE24 increased its turnover by 7% to €587 million. The growth was particularly strong in the areas of fashion, cosmetics and beauty products. This year, the broadcaster wants to achieve a comparable growth, according to Reitzner.

HSE24 launched in 1995 as Germany’s first teleshopping channel under the name H.O.T. The main shareholder is US financial investor Providence Equity Partner with 85%. The remaining 15% are held by French investment company Axa Private Equity.

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Filed Under: Finance, Newsline, TV Tagged With: France, Germany, HSE24, Turkey, turnover Edited: 10 February 2015 08:36

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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