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Ad-based video streaming grows in Germany

February 9, 2015 09.41 Europe/London By Jörn Krieger

BITKOMThe turnover with advertising in the direct environment of video streaming offerings has increased by 17% to €240.6 million in Germany in 2014, according to current data from IHS Technology released by German industry association BITKOM.

The advertising turnover is expected to rise by 16% to €278 million this year. Almost three quarters (73%) of the internet users in Germany use video streaming services.

The most important providers of advertising-based video streaming offerings are video portals like YouTube, online platforms like Web.de, T-Online and Yahoo as well as the websites of commercial TV broadcasters.

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Filed Under: Newsline, On Demand/VOD, OTT, Video, Web TV Tagged With: advertising, BITKOM, Germany, IHS, streaming, turnover Edited: 9 February 2015 09:41

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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