The broadcaster follows in the footsteps of CBS, which launches a $6 a month streaming service last October and HBO, which is set to launch its OTT service later this spring in the US.
“We want to satisfy the demand that is coming from the viewers out there,” said Philippe Dauman, chief executive of Viacom, the media conglomerate that owns Nickelodeon, MTV and Comedy Central according to the New York Times.
In France, private broadcaster TF1 will launch its kids portal TFou Max on Thursday, February 5. The OTT service will be available for EUR2.99 during the first six months, after which the subscription fee will rise to EUR3.99.
There will be between 2,000 and 3,000 titles available for kids in three age groups, 3-5 years, 6-8 years and 9-12 years.