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Wuaki TV plans to expand to 15 countries

January 23, 2015 11.29 Europe/London By Robert Briel

Wuaki-31Further European expansion next year will see Wuaki.tv live in 15 countries by the end of 2015.

The streaming VOD service, which is owned by Japanese firm Rakuten, will launch in the first half of 2015 Austria and Ireland. To be followed by The Netherlands, Belgium, and Portugal later this year. Launches in Denmark, Norway and Sweden are also planned, but not yet confirmed. Wuaki TV was originally launched in Spain, and has since launched in the UK, Italy, France and Germany.

At the end of 2014 Wuaki.tv said the total user base stood at 1.85 million, an 85% increase over last year, and global turnover has increased by 94%.

Wuaki.tv had over 400,000 registered users in the UK as of December 2014, a 220% increase over the last 12 months. Company revenues have also increased 212% during this period.

The company said that its growth has been driven in part by the proliferation and consumer adoption of smart TVs. Smart TVs continue to be the main device of choice for Wuaki.tv customers streaming movies and TV series, with almost 40% watching content on their big screen.

However, other gadgets are proving popular as more people get used to streaming content on multiple devices. Over a quarter, 28%, of Wuaki.tv users stream to smartphones and tablets, 21% stream direct to a web browser and 11% to a games console.

When compared to 2013, streaming to smartphones and tablets is far outpacing growth on other devices. The total number of movies and TV series streamed to mobile devices has increased by 305% in the last year, indicating people are increasingly watching long-form content on a smaller screen.

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Filed Under: Editor's Choice, On Demand/VOD, Top Story Tagged With: Rakuten, Wuaki.tv Edited: 26 January 2015 10:51

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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