Motors TV will expand its worldwide reach by launching across North and South America on January 28.
Two new programming feeds – a Spanish-language version for Latin America and English language platform for the US via Eutelsat America’s EUT 113 satellite – will provide millions of racing fans with a diverse range of motorsport coverage only previously available to European audiences.
The expansion was announced at the channel’s global headquarters in Paris by Motors TV founder and CEO Jean-Luc Roy, in collaboration with Aymeric Genty, CEO of Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, and Francois Thiellet, CEO of independent channel distribution agency Thema.
The High Speed Television Channel, which has broadcast some of the world’s greatest motorsport series since first going on-air 15 years ago, will be introduced to Latin America through Alterna’TV while THEMA represents it to media platforms in the US.
Motors TV founder and CEO Jean-Luc Roy: “Over the past 15 years Motors TV has proven to be the destination of choice for passionate motorsports fans throughout Europe and the UK and now, thanks to Alterna’TV and THEMA, we can extend our programming feeds into the ideal US and Latin American markets. We’re very excited to be expanding into the Americas where European and international motorsport fans are underserved and eager to collaborate with Alterna’TV and THEMA on garnering carriage agreements to remedy that situation.”
