She will report directly to CEO Mike Fries and join Liberty Global’s executive management committee.
Strong joined the company in 1999 and held numerous positions before taking on her current role as COO of Virgin Media.
These included CEO of UPC Ireland and CEO of Austar Entertainment in Australia.
Commenting on Strong’s appointment, Fries said: “Having delivered exceptional value creation over the last five years, it is the perfect time to identify and execute the strategic and operational opportunities that will shape Liberty Global’s success over the next five years. This is one of my highest priorities and I am delighted to have Dana Strong join me and my executive team as a change-agent in that effort. Dana brings with her a unique blend of strategic and operational knowledge, which will be a great asset in this new role.”
Tom Mockridge, CEO of Virgin Media, added: “I want to wish Dana every success in her new position with Liberty. Dana has been a pivotal member of the Virgin management team and has helped to deliver great results over the past 18 months, culminating in a record quarter for subscriber and customer growth in Q4 2014. She leaves the business with a strong management team, a new operating structure, and a transformed content and bundle offering for our customers. We expect to announce her replacement in the coming weeks.”