UPC Ireland has increased the speed of its top-tier broadband product to 240 Mbps.
In a swipe at the recently launched Sky Fibre, UPC says its Fibre Power can offer three times the speed of its €50 per month competitor for €5 less.
UPC has also commissioned a study from broadband research company Sam Knows, which confirmed UPC as having the best broadband speed in Ireland.
The study, which measured broadband performance delivered by UPC’s 120 Mbps broadband product to users, found that UPC customers receive speeds of at least 100 Mbps on average.
Campbell Scott, Portfolio Product Manager, UPC Ireland said: “Our research shows that broadband device usage is doubling every three years in Ireland. The actual Broadband speed performance delivered by providers is therefore becoming increasingly important and there is a real lack of transparency in the market. With this study, we’ve opened ourselves up to independent scrutiny of our actual speeds with SamKnows, to set a clear benchmark and help consumers draw comparisons of real speed performance between providers.”
The SamKnows report, which was commissioned by UPC, is the first in a series of ongoing studies. The SamKnows ‘Whitebox’ device runs automated measurements of broadband performance throughout the year.
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