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New channels trump HD for Polish viewers

January 7, 2015 11.47 Europe/London By Chris Dziadul

Discovery ChannelPolish viewers have stated a clear preference for new over HD channels on what will be the country’s eighth DTT multiplex (MUX-8).

Quoting a study produced by MEC, Wirtualne Media adds that when asked about the genres they most favoured, respondents chose film channels (69%) above all others, followed by travel/documentary channels (49%), channels with foreign series (32%) and lifestyle channels (23%).

Children’s channels (13%) were at the foot of the list.

Around three quarters of respondents stated a clear preference for new channels over HD versions of existing services, with HD channels most favoured among male viewers and ones living in cities with a population of over 500,000.

The most favoured channels were Discovery (76%), followed by those from the TVN Group (62%) and Polsat (59%), with those from ZPR Media (30%) and Agora (26%) the least popular.

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Filed Under: Central & East Europe, Newsline, TV Tagged With: Poland Edited: 8 January 2015 11:02

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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