New consumer research from Leichtman Research Group (LRG) found that 76% of US households have a PVR, subscribe to Netflix, or use VOD from a cable or Telco provider; with 26% of households using two of the services, and 11% using all three.
The survey also found that 62% of US households that subscribe to a pay-TV service have a PVR (up from 41% five years ago), while 1% of pay-TV non-subscribers have a PVR. In addition, 55% of households with a PVR now have PVR service on more than one TV set, up from 28% five years ago.
These findings are based on a telephone survey of 1,230 households throughout the United States, and are part of LRG’s study, On-Demand TV 2014: A Nationwide Study on VOD and DVRs. This is LRG’s thirteenth annual study of this topic.
Other related findings include: 66% of households with annual household incomes of more than $75,000 have a DVR; compared to 33% with incomes less than $30,000.
25% of current non-PVR households previously had a PVR at home; 59% of all cable subscribers have ever used VOD — compared to 46% in 2009, and 10% in 2004; 63% of digital cable subscribers, and 58% of Telco video subscribers, used on-Demand in the past month.
36% of pay-TV subscribers get Netflix; compared to 48% of non-subscribers. 36% of Netflix subscribers stream video daily, and 72% weekly; up from 10% daily, and 43% weekly in 2010; 32% of pay-TV subscribers with Netflix stream Netflix daily, compared to 53% of non-subscribers with Netflix. Last year, 70% of households had a DVR, or Netflix, or used on-Demand
“This is LRG’s thirteenth annual study on on-Demand TV. While VOD and DVRs were relatively nascent when this series of studies began, they are now core components of pay-TV packages” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
“Along with Netflix and other over-the-top offerings, these on-Demand TV services have permanently changed the options of how people may choose to watch TV.”