In the run up to CES, Roku confirmed it has produced a reference design that will be licensed to TV OEM partners. Manufacturer TCL has been confirmed as an initial partner.
“With the maturation of 4K, including the dramatic price reductions of 4K TVs, the growing amount of 4K content available for streaming and the increased consumer awareness of the benefits of 4K, the time is right for Roku to offer Roku TV 4K solutions to global TV OEMs,” said Roku Chief Executive Officer Anthony Wood. “We are very bullish on 4K as we believe that streaming will be instrumental in its adoption. Bringing 4K to the Roku platform will give consumers even more choice and control of their entertainment viewing, and deliver the best streaming experience available.”
Roku, which has Sky as an investor, boasts around 2,000 streaming channels. The latest interface links cable boxes with games consoles and Blu-Ray players.
It is principally available in the United States, Canada and the UK.