CNBC has announced Sian-Elin Davies is joining the channel as the new director of Pay-TV Distribution for CNBC International.
Davies will join in January 2015 and will lead and manage CNBC’s distribution strategy and negotiate new deals for CNBC and NBC News Group channels, on major TV platforms within Europe the Middle East, Africa and Latin America.
“This hire will further align our in-house team and strengthen our regional distribution strategy. Sian’s well-honed knowledge will play a key role in ensuring that our content reaches the widest affluent and influential audience possible, through our partnerships with platforms,” said Jacqueline Lam, Vice President of International Distribution CNBC.
Davies is currently at Sky where she was Head of Distribution for Sky News International. She was also responsible for devising the overall growth strategy across affiliate sales for Western Europe, Africa and Israel, and managing partners in Asia, Middle East and Central and Eastern Europe.
