Ukraine’s 1+1 Media has become the exclusive distributor of a thematic channel named First Car.
First Car is the only channel in the country dedicated to motoring and has been a paid-for service since 2013.
As before, it will be available on DTH, cable and IPTV services in Ukraine.
Studio 1+1’s portfolio includes the kids channel PlusPlus; female-oriented Curlers; 2+2, which is aimed at male viewers; and Tet, targeting a young viewership.
It also distributes Union TV, Ukraine Today, 1+1 International and its flagship service 1+1.