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Ukrainian channel breaks into Canada

December 9, 2014 11.08 Europe/London By Chris Dziadul

1+1 InternationalThe Ukrainian channel 1+1 International has secured a broadcasting licence in Canada and is now preparing to launch on national pay-TV networks in the country.

Commenting on the development, Vladislav Svinchenko, the channel’s general producer, said that obtaining a Canadian licence was one of its strategic goals for this year.

Around 4% of the country’s population is of Ukrainian origin, and although fewer than 130,000 are Ukrainian speakers this is still a very large number.

By comparison, some 80,000-100,000 viewers watch Russian pay-TV channels in the US.

Svinchenko also said there is an audience for Ukrainian channels abroad among Russian speakers.

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Filed Under: Central & East Europe, Newsline, TV Tagged With: 1+1 International, Canada, Ukraine Edited: 9 December 2014 11:08

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

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