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German CE industry expects strong Q4 sales

November 30, 2014 22.56 Europe/London By Jörn Krieger

Santa Clause (gfu)The consumer electronics (CE) industry expects to increase its turnover in Germany in this year’s Christmas sales period by 2.3% to more than €8.5 billion compared with 2013, according to German industry association gfu.

The fourth quarter usually contributes around 30% to each year’s turnover.

The sales of TV sets will climb by 5% to around 8.2 million devices this year, estimates gfu. The declining prices will, however, lead to turnover dropping by 1.5% to €4.7 billion. With a turnover share of 76%, connected TV sets are the most popular choice.

Smartphones and tablets will reach new record sales figures in Q4 2014 with 7.3 million and 2.7 million devices sold respectively.

In total, gfu expects the German CE industry’s turnover to grow this year by 2.5% to €27.6 billion – followed by an increase of almost 2% to more than €28 billion in 2015.

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Filed Under: Newsline, Research, Tech Tagged With: Connected TV, Germany, Gfu, smartphones, tablets, turnover Edited: 30 November 2014 22:58

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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