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Germany: Video streaming pushes down TV consumption

November 20, 2014 10.19 Europe/London By Jörn Krieger

141120_Videostreaming KopieVideo streaming changes the TV habits of consumers in Germany with one out of three video streaming users (33%) replacing conventional television completely or partially through streaming offerings.

This corresponds with 13 million citizens, according a survey conducted by Bitkom Research and Aris among 1,004 people from 14 years of age for German high-tech industry association BITKOM.

Almost one out of two streaming users (44%) say that they watch less TV via cable or satellite since they have started consuming video content through the internet. Almost one out of five streaming user (18%) would be prepared to abandon conventional television completely in future.

“The next viewer generation will hardly know fixed TV broadcasting times,” BITKOM expert Timm Hoffmann said in Berlin. “Through catch-up services, video portals and on-demand offerings, viewers will be able to compile their own TV composition on the internet.”

In total, three out of four internet users (73%) use video streams, corresponding with around 40 million people. In contrast, only one out of four internet users (27%) download and save videos first before watching them.

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Filed Under: Editor's Choice, Newsline, On Demand/VOD, Research, Streaming, Top Story Tagged With: BITKOM, Germany, on-demand, streaming, TV Edited: November 21, 2014 11:35

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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