UKTV has launched its online brand UKTV for PCs and iOS. The new app is designed to give viewers easy access to the UKTV portfolio including the UK’s most watched non-PSB channel, Dave and popular entertainment channel Really.
The service will also include box sets and handpicked collections on PC, so users can enjoy complete series of popular shows such as Dave Gorman Modern Life is Goodish, Ross Noble Freewheeling, Storage Hunters, Lizard Lick Towing, Black Ops, World at War, Raiders of the Lost Art, I Survived Evil, Cold Justice and Ghost Adventures.
On YouView, UKTV’s popular free-to-air channels will be housed in a dedicated UKTV Play-branded area, where all customers can access a seven day catch-up service for their favourite Dave, Yesterday and Really shows.
Last week it was announced that from December UKTV’s channels on Virgin On Demand will be accessible under the UKTV Play brand.
Dan Fahy, UKTV’s Director, Commercial and Business Development, said, “We created UKTV Play to give viewers access to UKTV’s fantastic content anytime, anywhere via a single on-demand destination. UKTV’s viewers really embraced the new UKTV Play app when it launched on iOS in the summer and the launch of UKTV Play on PC and YouView marks the next step in growing UKTV’s first fully-digital brand.”
When it launched in July, Apple featured UKTV Play in its ‘Best New Apps’ section of the App Store, highlighting it amongst the half a million apps available.