Adoption of PC-to-TV connections in Europe exceeds adoption in the US.
Among broadband households, 54% in Spain and 38% in the UK and Germany have a PC connected to the TV, compared to 32% in the US.
“Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe’s video industry,” said Brett Sappington, Director, Research, Parks Associates.
“Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs.”
Many companies will add new features to differentiate their offerings, including personalized recommendations and second-screen features. Among smartphone and tablet owners, 46% in Germany, 59% in Spain, and 47% in the UK use their mobile device(s) to search for video content.