WATCH VIDEO: Freesat says it is now being watched by more than four million viewers every week. The free-to-air satellite platform is now available in 1.9 million households.
In the first nine months of the year Freesat added 32,000 new TV homes. Over the same period the award-winning Freesat App, launched on iOS in January 2014 and on Android devices in July has proved hugely popular, with over 350,000 downloads to date.
8,000 new homes were added in the three months to the end of September.
The Freetime platform, which incorporates on demand content from the PSBs and third-party providers, now accounts for 48% of all Freesat enabled set-top boxes and a third of all new Freesat sales, in part driven by Freesat’s partnership with Panasonic to run the platform on its TVs.
“It is fantastic to be able to report another solid quarter of growth that demonstrates the ongoing appeal of free TV over pay,” said Freesat’s outgoing MD Emma Scott. “We have enhanced our offering with our hugely successful mobile app, now available on both Android and iOS, and with our popular Showcase recommendation service, which is helping to drive viewer engagement. I am delighted to see the enduring success of Freesat with consumers.”
In support of the key consumer electronic peak sales period, during the Christmas run in, Freesat is promoting Freetime with a new TV and digital marketing campaign featuring the Freesat App. The TV campaign debuted in Coronation Street on Monday and was created by a team led by Freesat’s own marketing department.
