Announcing its first quarter financial results the satcaster also declared a strong start for Sky Store Buy & Keep, regularly achieving the number one or number two position among digital retailers for new release titles such as The Lego Movie and Bad Neighbours.
10.7 million customers now taking Sky TV. The platform added 760,000 new paid-for subscription products, 8% more than the previous quarter.
“Sky Store more than doubled its revenues and our mobile TV service Sky Go Extra achieved a record quarter of growth. The benefits are clear as connected customers watch more TV, spend more with us and are more loyal,” said Sky CEO Jeremy Darroch.
The biggest driver of growth for Sky Store has been the ever-increasing addressable market. There were strong performances for the movies Noah and Captain America with family titles proving particularly popular. A quarter of a million purchases have been made for “buy and keep” titles.
Despite Darroch’s comments churn remained unmoved year-on-year at 11%. However, average customer revenues added an additional £17 a year to reach £576.
Darroch added that good progress had been made with the proposed acquisition of Sky Italia and a majority stake in Sky Deutschland.
The number of On Demand downloads has more than trebled to almost 257 million in the quarter; Sky has also benefited from the current enthusiasm for box sets.
Sky has a 300-strong library with series Prison Break, The West Wing and True Blood each achieved more than 2 million views in a single month for the first time.
Multiscreen service Sky Go now reaches 5.6 million registered households. Sky Go Extra, where customers pay an additional fee to add new devices and download content, achieved a record quarter of growth with an additional 309,000 customers