Called CBS All Access, the new digital subscription video on demand and Nielsen-measured live streaming service will offer subscribers thousands of episodes from the current season, previous seasons and classic shows on demand, as well as the ability to stream local CBS television stations live in 14 of the largest US markets at launch. Subscriptions costs $5.99 per month.
The move by CBS comes just a day after HBO announced that it would make its HBO Go service available as an OTT service without the need for a cable subscription.
“CBS All Access is another key step in the Company’s long-standing strategy of monetising our local and national content in the ways that viewers want it,” said Leslie Moonves, president and CEO, CBS Corporation.
“This new subscription service will deliver the most of CBS to our biggest fans while being additive to the overall ecosystem. Across the board, we continue to capitalize on technological advances that help consumers engage with our world-class programming, and we look forward to serving our viewers in this new and exciting way.”
Marc DeBevoise, EVP, Entertainment, Sports and News, CBS Interactive added: “Through CBS All Access, we are enabling our biggest fans to tap into CBS’s content – including the current seasons of many of the biggest shows on television – and bring it to existing and new audiences alike. CBS All Access reflects our efforts to distribute as much of our leading content as possible on new platforms in ways that are strategically sound and provide additional value to our audiences.”
Peter Dunn, president, CBS television stations said: “With video consumption habits changing all the time, it is very important that we continue to provide the best local news, entertainment and sports via a service like CBS All Access. Television stations have been the fabric of local broadcasting for 75 years, and today’s announcement is part of paving the way for the next 75. We are extremely pleased to be a part of this exciting new service, and look forward to reaching a whole new set of viewers in our major markets across the country.”