MIPCOM 2014. The QYOU (The Q) has announced the launch of the world’s first international 24/7 pay-TV service to bring a curated selection of internet video content to television screens everywhere.
The QYOU is available for all pay TV platforms and supports both video on demand and TV Everywhere applications.. On 1 October, 2014, The QYOU launched with Beijing based pay TV operator Star Times.
The QYOU was founded and created by industry veterans Scott Ehrlich (Fox News, NBC Cable, Real, Divx), Curt Marvis (MTV, CinemaNow, Lionsgate), Les Garland (MTV, VH-1, The Box) and G. Scott Patterson (Lionsgate Entertainment, NeuLion, Engagement Labs), with extensive histories in both PayTV and digital content.
The QYOU’s programming is a curated mix of ‘produced-for-web’ content from around the world, presented and contextualised by on-air presenters, known as Q-rators. “These Q-rators are internet stars in their own right bringing their audience and sensibility to ensure the authenticity of the programming. Additionally, the channel has been created to be quickly and easily localised,” according to the new channel.
The QYOU is offered commercial free. The blend of videos featured on the linear channel will be supported with additional videos from top featured artists and creators via operator based VOD.
“Online creators are establishing a new art form in much the same way music videos fueled the popularity and growth of MTV.” The QYOU CEO Scott Ehrlich said.
“The QYOU is committed to doing the same for this engaging and entertaining cultural phenomenon, while also generating meaningful royalties for an entirely new generation of web creative icons, filmmakers and talent.”
Michael Dearham, VP of StarTimes Media Limited noted, “This is a great and timely opportunity to create an engaging Pay TV channel that offers high quality, produced ‘made-for-web’ content from the world’s top Multi Channel Networks.” “We are thrilled to be working with The QYOU as we grow our channel offerings”.
