Vodafone has deployed Nagra’s QuickStart hybrid solution to offer hybrid OTT and DTT services in Spain.
The solution allows Vodafone Spain fixed line and mobile customers to watch premium OTT TV content offered by a third party (Canal+ Yomvi) on the device of their choice. They will also have access to a selection of DTT channels from later this year.
Vodafone Spain’s new offer, which is called Vodafone Box, includes advanced services from Canal+ Yomvi such as live TV, subscription VOD, transactional VOD, catch-up TV and a new user interface bundled in a SmarDTV HD set-top box.
Commenting on the deployment, Isaac Mendoza, head of TV and digital services at Vodafone Spain, said: “We wanted a technology that would allow us to bring premium services and applications to our customers quickly while giving us room to grow and innovate.
“Nagra provides us with a solution that enables value-added services without compromising security or the consumer experience.”
Thierry Legrand, senior VP of sales for EMEA at Nagra, added: “As our first customer to deploy QuickStart in Europe, we’re excited to see the benefits the solution will bring to Vodafone Spain and their customers.
“Our goal was to provide an end-to-end solution with hybrid capabilities and a rewarding user experience. We’re able to provide that as a bundled solution leveraging our market-leading technologies.”
