Belgacom will launch Proximus as its main commercial brand on Monday, September 29, announced Belgacom CEO Dominique Leroy.
Until now Proximus (nearby) was used as the brand of Belgacom’s mobile phone services, but the company will now roll out the name as its main brand. For the occasion, a new Proximus logo is also introduced.
Belgacom is launching a big promotional campaign to introduce the new name. Belgacom TV will also be renamed Proximus TV with a brand new UI being rolled out during the next few weeks.