The Sky Sports channels have been available since December 2013.
Gidon Katz, director of Now TV, said: “Great news for Apple TV users today as we bring our range of Now TV passes to the service. There’s never been a better time to get stuck into gripping box sets like The Walking Dead or The West Wing, right from the very first episode, plus get unlimited access to hundreds of the latest award-winning movies like American Hustle – straight to your main TV screen.”
The Sky Movies Month Pass, Entertainment Month Pass and Sky Sports Day Pass activate immediately upon purchase and are billed directly to customers’ iTunes accounts.
Now TV is available on over 50 devices including the Now TV Box, Apple TV, iPad and iPhone.