Nat Geo People is picked up by YouSee, and will be launched in December as part of their most widely distributed basic TV-package along with National Geographic Channel and Nat Geo Wild. This ensures an immediate distribution of 720,000 Danish households, representing 30% of the total viewing public.
With successful launches earlier this year in Turkey, Italy and Germany, Nat Geo People has established itself as an integral part of the Nat Geo family along with other brand portfolio networks: National Geographic Channel and Nat Geo Wild. With a slight skew towards feminine viewers, Nat Geo People complements the slightly male-skewed National Geographic Channel perfectly.
“We are very proud to be able to launch Nat Geo People in Denmark. Nat Geo People rounds out our portfolio of linear and non-linear destinations from the National Geographic brand. Nat Geo People arrives as a natural extension for National Geographic, bringing viewers emotional and entertaining true stories of real people. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures”, said Ase Ytreland, managing director of Fox International Channels Nordic.
Swedish operator Com Hem has added the Fox channel making it available to every TV household on its networks, via both analogue and digital.
Fox HD is included in Com Hem’s TiVo Max package and can also be selected as an a lacerate option.
Fox iOS in Sweden also available on Boxer, Canal Digital and Telia reaching approximately 3m subs.