Endemol Beyond is set to launch an international eSports channel Legends of Gaming on YouTube this September, fronted by top YouTube gamer Ali A.
Endemol has also partnered with Upper Street Events, the company behind 17 market leading shows including Gadget Show Live; for Legends of Gaming Live, a four day videogames expo that will be held September 3-5, 2015 at London’s Alexandra Palace.
The Legends of Gaming channel will be released later this September, featuring both up-and-coming and established YouTube stars as they battle it out in a nationwide tournament to find the ultimate gamer.
At the helm of the team of Legends is YouTube gaming star, Ali A, who has more than 5.5 million subscribers and over 1 billion views to his two YouTube channels, whilst averaging 100,000 new subscribers and 11 million views per week on his main channel alone.
Ali A will take on the role of host of Legends of Gaming from its launch at the end of the month. As well as providing expert commentary on games as they’re played out, he will be tasked with compiling highlight reels, countdowns, and news-and-review pieces that will live alongside the competition content.
Laurence Jones, Commercial Director of Endemol UK comments: “Legends of Gaming is a perfect example of how Endemol is developing new kinds of properties and talent with fantastic potential across platforms including YouTube, live events, television and more. In doing so we’re delivering unique opportunities for brands and advertisers to achieve long term engagement with a young and passionate fan base.”
Commenting on the forthcoming release of the Legends of Gaming channel, Endemol Beyond UK Director of Digital Content, Randel Bryan, said: “Legends of Gaming is a channel that was just crying out to be made. For years we’ve seen the YouTube gaming elite entertaining their audiences from their own bedrooms, now it’s time to bring them all together, level the playing field and find out who really is the ultimate Legend of Gaming.”
