This is undertaken through the new Access Twine multiscreen platform, which integrates with YuMe technology to provide operators with advanced digital advertising capabilities.
Commenting on multiscreen advertising, Dr. Neale Foster, COO and VP global sales TV, Access Europe, said: “By leveraging YuMe’s data sciences’ capabilities in tandem with our multi-screen expertise, we allow operators to better understand their subscribers’ demographics and behavior and target them accordingly, whether through tailored recommendations on OTT and VOD portals or personalised advertising, such as pre-roll and post-roll videos on their PVR content.
“Adding YuMe’s multi-screen advertising solution allows us to further expand on the ‘code once, run everywhere’ philosophy on which Access Twine is built.”
Bob Hall, VP, platform and partnerships at YuMe, added: “Consumers watch video content on a wide range of devices, and the array of technologies involved makes it difficult for operators, agencies and brands to reach their audiences efficiently.
“To address this challenge, YuMe and Access are working together to greatly simplify digital video advertising across devices with a single efficient platform.”