Kaltura (Hall 3, Stand 3.67) is unveiing Kaltura OTT TV, its next-generation, end-to-end pay OTT TV solution.
The result of integrating pay OTT technology from the company’s recent acquisition of Tvinci with Kaltura’s video platform, Kaltura OTT TV is the most advanced and comprehensive pay OTT solution on the market today. It includes advanced monetisation, social and personalization features; innovative tools for improving user acquisition and retention; and multi-screen, multi-device support.
Kaltura will be demonstrating its OTT TV solution at IBC 2014 (12-16 September) in Amsterdam.
Kaltura OTT TV’s monetization tools allow different business models to be used simultaneously, providing service providers maximum flexibility. The tools support server-side and native ad insertion technology for live and VOD content, in-app purchases, a range of payment options and discounts for introducing friends. DRM support provides full content protection. The monetization tools are designed to deliver a seamless experience across devices.
By allowing each viewer in the household to set up an individual profile, the service delivers a personalized experience, helping increase subscribers engagement while giving service providers a better understanding of their behavior to improve loyalty and maximize revenues. Kaltura OTT TV provides a consistent cross-device experience that allows users to take their favorite content wherever they go and intuitively interact between screens with TV control, content “swooshing” from one device to another, and synched second-screen metadata.
The new social features allow users to log in to their TV service using Facebook to engage with friends and receive recommendations based on what their community is watching. It includes an activity feed on the home page and abuzz meter makes it easy to see what is popular at any time, and an EPG for live or catch-up viewing. The household “parent” account can decide which members of the household can access content on specific devices and can set VOD budgets per user.
yes, a pay TV provider in Israel, leverages Kaltura OTT TV for its yesGO service. “We chose Kaltura’s technology because it delivers on an immersive user experience that connects the dots between our Satellite STB service and our all-new OTT service to connected devices. This is accomplished, while managing the household personalization and device management functions we need for a truly personal and social experience that increases subscriber loyalty,” said Itzhak Elyakim, VP Engineering & CTO from yes.
“Tvinci built a solid reputation for delivering advanced pay OTT TV solutions. Since the acquisition in May, the combined Kaltura/Tvinci teams have focused on developing a solution with the most advanced set of proven capabilities in the market, including personalization and social features that are critical to convert end users into paying subscribers,” said Ron Yekutiel, Chairman and CEO, Kaltura.
“Now, with Kaltura OTT TV, service providers can finally move away from siloed applications towards a holistic multi-screen offering. This is the OTT of the future – OTT 3 – covering any business model, any experience, on any device.”
Kaltura OTT TV can be installed on-premise or hosted in the cloud. It can also be deployed out of the box, or can be customized by a service provider to a granular level and integrated with additional components and systems.