Eutelsat (Hall 1, D59) and three industry partners – MStar Semiconductor, Aston and Quadrille Ingénierie – have joined forces to implement VOD services using the HbbTV v2.0 standard.
Along with Quadrille (Hall2, B39b), it will demo a full a full end-to-end system for the first time on their stands at IBC.
The system will comprise: The back-end system able to prepare the content, present a catalogue of videos to end-user devices and transmit it over satellite in compliance with the transport protocol defined by HbbTV
The first satellite STBs integrating this new standard and able to receive and display HbbTV-based Push VOD services
HbbTV applications leveraging these new Push VOD features
The technology has been integrated as a demonstrator into the HbbTV FRANSAT Connect Portal provided by the FRANSAT TV platform and is currently being tested by Arte and NRJ12.
The system demonstrated at IBC protects the content with Marlin DRM from Intertrust to enable different models of monetisation, and is also compatible with other DRM solutions.