The introduction of popular sports content from Finland’s MTV and Viasat has helped DNA Welho’s MatkaTV service top 100,000 subscribers.
The cloud-based platform is now also available through Google’s Chromecast media player.
“MatkaTV is building up its popularity at an increasing rate. This enhances our view that the way television is viewed is changing at an extremely rapid pace. At home, people are taking advantage of HDTVs with enhanced picture quality and large displays, but they also want to have access to TV programmes outside their homes, viewing them with a mobile device suited for their needs. We want to support and develop this freedom of choice in a versatile manner,” says Jarno Haikonen, Director, Entertainment Business, DNA Ltd.
MatkaTV currently offers 17 live streams In addition to seven free-to-air channels, available to all MatkaTV subscribers, the subscribers can now watch also five pay channels from MTV and five from Viasat via MatkaTV, with programming such as NHL and KHL ice hockey, Formula 1 racing, and top-ranking golf.
Viewing the pay -V channels requires subscription to both the MatkaTV service and the channel package. The channels available for live streaming depend on the channel package subscription. Pay-TV channels are available in MatkaTV to both cable and terrestrial pay TV subscribers.
“We will add new content and functionalities to the MatkaTV service continuously, and we would be pleased to receive feedback and hear our customers’ wishes,” says Haikonen.
DNA Welho launched the MatkaTV service in spring last year. The service is based on Booxmedia’s cloud TV technology.
