WATCH VIDEO. Meredith Corporation will partner with Net2TV Corporation to launch a new streaming on-demand television show for connected television based on the popular Better Homes and Gardens brand.
The 30-minute programme is hosted by Jackie Tranchida, and will bring to life Better Homes and Gardens’ editorial content with features on cooking, decorating, home improvement, entertaining and gardening. The program will premiere August 27, with a special themed episode featuring tips for Labor Day entertaining.
To create the full-length programmes, Meredith is partnering with Net2TV Corporation, a connected-TV media company that delivers free, ad-supported programming on its Portico TV service.
Gayle Butler, Editor-in-Chief, Better Homes and Gardens said, “We’re thrilled to partner with Net2TV to bring our award-winning content to a new audience and in a new format. Better Homes and Gardens helps its audience live more colorful and creative lives, and our highly visual content translates beautifully into compelling television.”
The Better Homes and Gardens show will air twice a month on Net2TV’s Portico TV service, which is distributed to more than 30 million screens via smart TVs from Samsung, LG, Sharp and Philips; on Roku-connected TVs; and on Toshiba tablets and notebooks. The shows will also available online at www.portico.tv.
“Better Homes and Gardens is dedicated to engaging our audience across platforms — print, desktop, mobile, tablet — and now through on-demand television,” said Laura Rowley, Meredith’s VP, Video Productions and Product.
“Better Homes and Gardens, which has more than 2 million Facebook fans and is one of the most-followed brands on Pinterest, inspires connection and conversation about personal style. Bringing our highly desirable female audience full-length, streaming TV shows that she can enjoy at home whenever she wants is an important extension of our strategy.”
Tom Morgan, President and CEO of Net2TV Corp. says, “Better Homes and Gardens is one of the best-known and trusted consumer brands. This new program will extend that editorial leadership into a packaged, full-length connected television show that will be familiar to existing readers and attract new fans as well.”
