Elemental Technologies has announced the industry’s first annual 4K 4Charity fun run.
Co-sponsored by founding partner, Ericsson, and supported by Broadband TV news as exclusive media partner, the run will take place at 7:30 am, Saturday, September 13, 2014 in Amsterdam.
Commemorating 2014 as a year of major 4K Ultra HD achievements across the global media and entertainment industry, the 4km (2.49-mile) race is open to all registered IBC 2014 show attendees at www.4K4Charity.com.
Proceeds from the 4K 4Charity fun run by corporate sponsors and individual run participants will be designated for Oxfam International, which works to end poverty and injustice by mobilizing the power of people against poverty. Additionally, run participants are encouraged to join ONE, a campaign and advocacy organisation committed to the fight against extreme poverty and preventable disease.
“From the Sochi Winter Olympics, to the FIFA World Cup, 4K has become the new industry display standard. We encourage our colleagues across the industry to keep up the pace by taking part in the 4K 4Charity run,” said Keith Wymbs, chief marketing officer at Elemental.
“Whether you want to release some stress, run with friends, or challenge your boss or coworker to a race, the 4K 4Charity is an event you won’t want to miss.”
The 4K 4Charity starting line is walking distance from the southeast corner of the RAI Exhibition and Conference Centre complex located at Europaplein, 1078 GZ Amsterdam, Netherlands. A Google map for location can be found here.
Participants will enjoy a mix of urban and natural settings in a zero-emission activity as they run the fast, flat course charted along Amstel Park and the Amstel River. The finish line brings runners back to the starting point, where they can celebrate completing the media industry’s first 4K event over a light snack, beverages, music and camaraderie. For more event information and to register for the event, please visit www.4K4Charity.com.
