Discovery Networks Central & Eastern Europe, Middle East and Africa has announced that there will now be a combined distribution team selling a joint portfolio of 22 channels across Central and Eastern Europe, Middle East and Africa.
Under the leadership of VP Distribution Oxana Yanushkovskaya, the team is now responsible for distribution of combined portfolio including Eurosport, Discovery Channel, TLC, and ID Xtra.
Oxana Yanushkovskaya, VP Distribution, Discovery Networks CEEMEA, said: “Sports programming is the ultimate form of factual entertainment and a natural extension of Discovery’s nearly 30-year leadership in this genre. Combining our Great Brands, Great People and Great Ambition we can focus on creating new value for affiliates, advertisers, audiences and shareholders, and we can do this by going to market as one portfolio.”
Eurosport sales agencies will continue to be managed by Benjamin Deshayes, who moves into the new position of Deputy Distribution Strategy Director CEEMEA at Discovery, reporting to VP Distribution, Oxana Yanushkovskaya. Deshayes has been with Eurosport since 1998, overseeing affiliate sales in Central and Eastern European markets and has been responsible for many important developments such as local language launches across these territories.
