Tablet TV is nearing its San Francisco-area beta launch in partnership with the KOFY-TV station, owned by Granite Broadcasting, and research seems to suggest the timing looks to be ideal.
That’s according to new data from Frank N. Magid Associates, a research-based strategy consulting firm. Magid’s latest research finds a clear market opportunity for Tablet TV, as 33% of all tablet owners consider themselves very likely to use Tablet TV. Given that almost half of the current US population with internet access owns a tablet, or about 110 million people, the scale of the opportunity is clear.
“The data from Magid Associates confirms our belief that there is a strong appeal to have a simple TV destination on tablets that makes it easy to watch and record live, free, HD broadcast TV without needing an internet connection, video-on-demand movies and programs, integrated social networking, and access to everything available on the internet,” says Leonard M. Fertig, CEO Motive Television.
“Providing a low-cost way for tablet viewers to watch the most popular programs with measurable viewing information for the industry on the fastest growing screens in America is our goal.”
Furthermore, the demand for tablet television content is overwhelming – and continues to increase. Tablet owners spend two-and-a-half hours per day on their tablets, and one-third of them watch video on the devices daily. More than half of tablet owners would watch additional television content on their tablets if it were available, and this is far higher for those that are very interested in Tablet TV.
“We have watched video viewing on tablets climb steadily for years now, but it has remained clear that a huge opportunity existed around letting consumers watch live television content on tablets,” says Andrew Hare, Magid’s Director of Research.
“Consumers essentially want to be able to watch whatever they want, whenever they want, wherever they want, and we haven’t seen anything that offered this until now – clearly Tablet TV could fulfill a huge market need,” added Hare.
