Com Hem is bringing in a free upgrade that will take the majority of its customers up to speeds of at least 50 Mbps.
The Swedish cablenet is bringing in a new broadband portfolio as part of its strategy to deliver high-speed broadband to the majority of households and businesses in Sweden.
There will be no change in the prices for existing customers, while new households signing on will see a monthly fee reduction of 15% against current price.
“New habits and consumer behaviour patterns demand faster broadband speeds. We think every household and business should be entitled to a fast and stable broadband service, and we have the network to realize this vision. Within Sweden, we are not only ahead of all other operators in delivering the fastest broadband service to most households, but now, even our lowest speed is five times faster than those of our competitors.” says Com Hem CEO Anders Nilsson.
More than half of Com Hem’s new customers opt for broadband speeds above 100 Mbps. Data rates that were considered high just a few years ago are barely adequate today, when most households have multiple computers, tablets and smartphones online simultaneously. Another factor is the growth of bandwidth-demanding services such as streaming video.
