Although Samsung is a leader in the growing Ultra HD TV segment, average selling prices (ASPs) for Samsung TVs fell 13% in the first half of 2014 compared to the previous year according to Strategy Analytics.
Strategy Analytics’s Connected Home Devices service report, CE Vendor Quarterly Analysis Samsung (SSNLF): Q2 2014, also finds that Samsung’s TV shipments grew by 16% in the first half of 2014 from the same period last year on demand generated by the World Cup in Brazil, Strategy Analytics estimates.
The research company estimates that Samsung Flat Panel TV (FPTV) average selling price hit approximately ?678,000 ($646) in the first half of 2014.
Strategy Analytics predicts that Samsung’s global FPTV market share will further expand in 2014 as it remains the market leader in the U.S. and in most European and Latin American markets.
“By seizing on demand for TVs in Central and Latin America in the run-up to the World Cup, Samsung’s TV shipments grew faster than the industry average but that reliance on emerging market sales negatively impacted average selling prices,” commented David Watkins, service director, Connected Home Devices.
“The first half of 2014 likely provided Samsung the added ability to clear out old inventory as it gears up for a busy holiday season, particularly as it begins heavy marketing of its UHD TV line-up.”
Eric Smith, analyst, connected home devices added: “Despite much lower average selling prices, Samsung was still able to turn a profit in its consumer electronics business due to economies of scale on massive shipment volumes. In fact, Samsung’s Consumer Electronics division recorded an operating margin of 5.9 percent, a three-year high.”