Video monetisation specialist Piksel (Hall 1.C30) has announced the launch of the Piksel Video Platform.
The multiscreen solution is designed to enable content owners, aggregators and distributors to launch OTT offerings to consumers without major investment. It’s built as a software-as-a-service business model and will be demonstrated for the first time at IBC 2014.
“The Piksel Video Platform is hugely exciting for us because it is a shining example of the way Piksel has listened to its customers, understood market trends, and evolved its product suite accordingly,” said Mark Christie, chief technology officer, Piksel. “The Piksel Video Platform is highly configurable and enables our customers to take a pick-and-mix approach to creating or evolving their OTT offerings. This means it is both a cost-effective solution and inherently flexible, speeding time to market and lowering the investment risk. This type of adaptability is crucial for future-proofing systems at a time when the industry is moving so quickly.”
Piksel is looking at the fast rollout of services to multiple devices in a market where new types of connected devices are launched on an almost daily basis.
Pixel’s clients include AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.