ActiveVideo (Stand 3. A27) will show at IBC how pay-TV providers are rapidly onboarding premium online providers and delivering their content at scale across entire STB footprints.
It will also showcase how pay-TV operators are virtualising STB functionality to rapidly unlock new service opportunities.
After bringing YouTube to set-top boxes in Hungary, scaling next-gen guides in North America advanced on-demand services without STBs in the Netherlands and web-like navigation to deployed STBs in the Americas, ActiveVideo will now provide support for premium online video on any STB.
ActiveVideo will show how premium online video services can work together with operator partners to use the CloudTV platform to bring entire libraries of web-based “TV Everywhere” content to full footprints of pay-TV subscribers.
Its IBC exhibit will also include a variety of other examples of user experiences that are in deployment or in trials in pay-TV networks and on connected devices in Europe and the Americas.
According to Jeff Miller, president and CEO of ActiveVideo, “The power of the cloud is the key to overcoming the set-top box fragmentation and limitations that have prevented delivery of online video via pay-TV managed networks.
“Pay-TV and online video providers can render user interfaces and bridge differing DRM and video formats in the cloud, erasing Content Experience, Content Protection and Content Delivery incompatibilities and bringing a seamless experience to customers.”
ActiveVideo’s vSTB approach decouples user experiences from the limitations of device resources.
Using ActiveVideo’s CloudTV product family – CloudTV GuideCast, CloudTV StreamCast or CloudTV AdCast – pay-TV operators and online video providers are eliminating the capex, opex and time-to-market of deploying new STBs or authoring content for multiple STBs.
Cloud TV is already available on more than 10 million devices in the US and other countries.