With an aggressive move, Sky Deutschland gears up for the competition with Netflix: The German pay-TV broadcaster has reduced the monthly subscription price of its video-on-demand (VOD) service Snap from €9.90 to just €3.99.
With the Snap Extra option, users can download movies and series onto their iPad and iPhone for offline viewing and also access Snap in parallel on two devices using a single subscription for a total fee of €6.99 per month. A regular Sky subscription is not required for Snap; the contract can be cancelled monthly.
Snap offers more than 5,000 titles including Hollywood movies like Sherlock Holmes, Alice in Wonderland, Inception and R.E.D., series like The Sopranos and Sex and the City as well as HBO productions such as Game of Thrones and Boardwalk Empire. The Walking Dead will be added in September. The line-up also comprises children’s programmes including Disney productions.
Snap is available as an OTT service in Germany and Austria via the open internet, iPad, iPhone and iPod touch, on selected Samsung Galaxy tablets and smartphones as well as on connected TV sets from Samsung with further platforms to follow.
New customers wanting to test Snap can use the service free of charge until the end of September.
With the new tariff, effective immediately, Snap has become the by far cheapest subscription VOD service in Germany and Austria. The price structure of Netflix which will launch in German-speaking Europe in September is not known yet. However, a look at the Netflix subscription prices in other countries suggests that it will be unlikely that the US company will undercut Sky’s killer price.
