The share of Dutch consumers with a paid Netflix subscription rose to 7% in the second quarter, from 4% in the fourth quarter of 2013, according to research from the Telecompaper Consumer Panel.
The bigger base follows growing awareness of the Netflix service. In Q2, 86% of the Dutch said they had heard of Netflix, up from 71% a year earlier.
Over the same period, the share of users of local VoD service Pathe Thuis was stable, at 3%. That service also saw higher awareness and was known by 82% of people, compared to 70% a year ago. RTL’s Videoland Unlimited counted 1% of Dutch consumers as subscribers, while 2% said they have paid for pay-per-view content from Videoland’s T-VOD service.
The survey also found that Netflix subscribers watch the service the most over laptops (40%), a TV connected to a laptop, Chromecast, Apple TV or game console (37%) or a tablet or smart TV (31%).
Pathe Thuis is watched most on smart TVs (45%), followed by laptops (18%) or other TVs (15%). The survey counted over 6,600 participants aged 12-80.
