RRsat Global Communications Network has signed a seven year agreement with Cisneros Media, a producer of Spanish-language content in the Americas, as well as the owner and operator of TV channels in the region.
RRsat will provide Cisneros Media with full playout and global distribution services of their portfolio of pay-TV channels, which includes Venevision Plus, VmasTV and VePlusTV. As business and operations expand, a new RRsat playout centre will be established at the Venevision Studios. The planned playout center will be housed at Cisneros Media’s Miami studios.
“RRsat’s high standards and quality service enables us to exceed the growing necessities of our clients and the demands of our viewers for more variety of content, expanded reach, greater accessibility and viewing experience,” said Jonathan Blum, president of Cisneros Media.
“They also offer us the capability of efficiently managing and maximizing the potential of our content, greatly improving our workflow.”
“This partnership with Cisneros Media demonstrates RRsat’s long term vision to strengthen our broadcasting presence within Latin America, making the region one of our leading target markets with our customers,” stated Dante Neyra, head of commercial services and development of RRsat America.
“With local support and global corporate backing, we provide Cisneros Media with the most comprehensive solutions to meet viewer’s growing demand for high standard of quality.”
Cosme Lopez, General Manager of Cisneros Media’s Pay-TV unit, added: “This alliance is an important part of our global strategic objectives as it provides us with a solid and versatile technical operational platform. As a result, it not only enables us to deliver our programming to our clients via a secure and reliable satellite signal, but most importantly, we will have the capability to launch new channels and expand into new territories, such as Europe and Africa; and all from our own home. What’s more, it will strengthen the infrastructure of our Miami studios by adding channel generation to its vast capabilities.”
