Vodafone and Kabel Deutschland manage to expand its HD footprint most significantly since March. Vodafone added 19, and Kabel Deutschland 17 HD channels to its portfolio.
Vodafone makes the most progress in the veed HD ranking since March 2014. As of July 25th, the veed analytics service shows that Vodafone offers its customers 55 HD channels (including Sky channels). This growth of 19 channels has been enabled by a massive expansion of available Sky channels in April.
Kabel Deutschland has sorted 15 of the 17 new HD channels in their basic package. Unitymedia even shifted 15 HD channels from pay TV packages to their basic package within the last months. “HD channels are becoming a commodity in the basic TV packages of TV operators”, explains Bernd Riefler, CMO at veed analytics. “At veed analytics, we also track how the packaging of operators develops – and we are curious for how long operators will still offer standalone ‘HD packages’ to their customers.”
Entertain and Sky did not expand their HD offering at the same pace and focused on the addition of newly launched channels such as Disney HD and TLC HD. However, the IPTV-service of Deutsche Telekom still by far leads the ranking with an impressive overall 101 HD channels.
