Magyar Telekom ended the second quarter with 906,551 TV customers, or 6% more than a year earlier, as migration from cable to IPTV gathered pace.
Nearly half of the total (419,351), up 18.4% on the same period last year, opted for IPTV, with 308,088 (2/6%) choosing satellite TV.
Meanwhile, the cable subscriber total continued to fall, with the 179,112 figure being 10.7% lower than a year earlier.
Magyar Telekom’s blended TV market share in Q2, based on reports by the regulator NMHH, was 26.3% (25.7%) and blended ARPU HUF3,090 (€9.78), which was 0.4% lower than a year earlier.
Although IPTV and DTH revenues increased in Q2 compared to 2013, they were to some degree offset by lower cable revenues due to migration to IPTV.
In other markets, Magyar Telekom’s Macedonian subsidiary had 95,276 IPTV subscribers in Q2, or 18.6% more than a year earlier. In Montenegro, the corresponding figure was 60,394 (+6.6%).
As a whole, the Hungarian incumbent had total revenues of HUF151.8 billion (-3.3%) in Q2. EBITDA was down by 0.5% year-on-year to HUF49.6 billion and net profit fell to HUF11.6 billion (-5.1%).
